#4 - Charlotte Björklund

Épisode 4

Charlotte Björklund

Founder of Linnea Lund.

50 min

 Building a business guided by values: the voice of a Swedish woman

Listen on

In this episode, I welcome Charlotte Björklund, founder of Linnea Lund.

She tells us how she launched her cashmere brand in the middle of the pandemic, without a business plan!

Her mission is to keep people warm with cashmere of exceptional quality that is ethically made and traceable.

Charlotte is a warm-hearted entrepreneur whose radiant personality has helped her bring together an engaged community and build a solid business.


This episode was recorded in front of an audience at the Vever showroom—listen to the end so you don’t miss the audience questions.


📽️ Watch this episode on YouTube


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