#3 - François-Henry Bennahmias

Épisode 3

François-Henry Bennahmias

Former CEO of Audemars Piguet

1h27min

Reinventing luxury with audacity

Listen on

In this third episode, I have the immense honour of welcoming François-Henry Bennahmias.

A free spirit. Human. Visionary.

The man who redefined the conventions of watchmaking by putting people at its heart.

Self-taught and a former professional golfer, he became CEO of Audemars Piguet. He has a CV that would make a graduate of France’s top schools envious, despite never passing the baccalauréat. An extraordinary journey and a leader who breaks the mould—audacity personified!

In this episode, he discusses:

  • His radical vision of success
  • The role of the CEO and governance
  • Behind the scenes of Audemars Piguet’s transformation
  • His memorable encounters with Muhammad Ali, Arnold Schwarzenegger and Jay-Z
  • The importance of staying true to yourself
  • What he has planned for 17 September…

Watch the episode on YouTube

Subscribe to the podcast for free