A mission-oriented company
When Camille and Damien Vever, 7th generation of the family, decided to revive the company which had been dormant since 1982, they were convinced that it needed a responsible business model, adapted to the 21st century societal and environmental challenges.
Vever is thus the very first jewellery company in the luxury sector to be a mission-oriented company. This status, provided for in the french PACTE law, can be obtained by "a company that, in addition to seeking profit, wishes to work for the common good by placing the resolution of social and environmental challenges at the heart of its model". The mission is broken down into an annual plan, the execution of which is audited every two years by an independent third-party organisation. The conclusions of this audit are a condition for maintaining the status of mission-oriented company, and are subject to mandatory publication.
The purpose ("Raison d'être") of Maison Vever is to renew the value proposition of the great historical houses, by offering a jewellery that is committed to and reconciled with ecology, thanks in particular to the use of eco-friendly materials that do not come from the mining industry.
It proposes a new approach to its profession: a new, sustainable luxury, an ethical and responsible jewellery. It values French know-how: its workshops are all French, its craftsmen handle with virtuosity the most modern as well as the most ancestral ways of jewellery making, such as the enamel plique-à-jour.
The Maison is a member of the French Mission-Oriented Companies Community.
Our responsible materials
"No mining" - this mantra is at the heart of our purpose.
Our jewellery is an ode to Nature and human genius. We are committed to offering a responsible jewellery that respects both man and nature, which is why we have chosen not to use any materials directly extracted from the earth.
In this sense, we also pay particular attention to our suppliers CSR policy and carbon footprint management in our selection process.
The world is full of gold on the surface. It is estimated that 80% of Earth's gold reserves have already been extracted and that at the current rate of extraction, there are only 15 years of resources left in our soils.
Most of the gold extracted each year (3300 tons) comes from industrial mines, whose exploitation has a considerable impact on the environment: mining waste, soil pollution, greenhouse gas emissions.
It is therefore urgent to change our model. Let's use gold from where it is most commonly found: on the surface and not in the ground. This is why, in order to minimise our impact on the environment, we have chosen to use only recycled gold for our jewellery and high jewellery collections.
We work with RJC COP & RJC COC certified refiners. The gold they recycle comes mainly from jewellery production waste, but also from the recycling of old jewellery, dental gold and a small part of electronic devices (telephones, computers).
Since 1821, Vever has always sought and valued know-how, innovation and human genius in its creations. A pioneer of Art Nouveau, the Maison had the talent and audacity to dare to go against the grain of its peers when necessary.
In 2021, we are once again making this choice: for our diamonds, we use exclusively lab-grown diamonds that the science of Man now manage to grow in the laboratory. These exceptional diamonds, the result of decades of research, are the guarantee of a minimized ecological footprint and a proper traceability.
A diamond created in a laboratory is the same stone as a mine diamond. Composed of 100% carbon, they both have exactly the same physical, optical and chemical properties. The only difference lies in their origin: one was made at the center of the earth, and the other in a laboratory reproducing the same chemical and physical processes worked by Nature.
Diamond resources are limited - Earth hasn't produced any for a billion years, and it's becoming increasingly difficult to extract them. We have to dig further and further down, over larger and larger areas, hundreds of metres deep.
Digging for diamonds has a considerable impact on ecosystems and biodiversity, but also on water consumption and greenhouse gas emissions.
A diamond created in a laboratory produces no mining waste and consumes 70 litres of water, whereas it is estimated that extracting 1 carat of diamond produces 2.5 tonnes of mining waste and consumes 480 litres of water. The main impact of lab-grown diamonds is the energy consumed to power the reactors in which the diamond "grows". But thanks to renewable energies, some laboratories are already growing diamonds without emitting any CO2 particles, while others are actively participating in carbon compensation programs in anticipation of being able to produce with green energy. This is how we can certify that more than 90% of our diamonds already have a neutral carbon footprint.
In addition, the course of a lab-grown diamond offers a greater traceability because it comes from a very short supply circuit, without multiplication of intermediaries (up to 20 for a mined diamond). We can thus ensure that it is not the object of any trafficking, that it does not participate in the financing of armed conflicts, and that no human being was exploited during its manufacture.
For our cases, we have chosen eco-design. This means taking into account the environmental impact of the case at each stage of its creation: natural, recycled, recyclable or upcycled materials, no plastic, and local manufacturing in France in a small artisanal workshop.
The box is made entirely of recyclable paper and cardboard, FSC certified, guaranteeing the sustainable management of the forests from which they come from.
The cushions that welcome and protect the jewel are stuffed with recycled foam scraps, and covered with natural upcycled silk, which comes from the end of rolls used by the great fashion houses.
Marion handcrafts the cases with her team at Atelier Dreieck in Paris, a workshop specialized in bookbinding, stationery and restoration of old books. Paper and boxes hold no secrets for them, and the quality and meticulousness of their work make each case a work of art.