The Story

The story

A two hundred-year-old family Maison

The history of Maison Vever is above all a family story.

It all started 200 years ago, when Pierre-Paul Vever founded the Maison in Metz, Eastern part of France and created his first outstanding piece of jewellery. In 1872, his son Ernest settles the Maison in Paris in the world-famous rue de la Paix. It will remain there for more than a century, at number 19 then at 14.

In 1881, Ernest handed over the business to his sons, Paul and Henri. Paul is a manager, Henri a designer. An historian, an artist, a painter, a book lover, Henri is, in particular, the author of the key-reference book « La bijouterie française au 19è siècle » (French jewellery in the 19th century). The two brothers will hoist Vever to the firmament.

the story

An Art Nouveau and modern age pioneer

At the 1889 World's Fair, where they are stunningly successful and win their first « Grand Prix », critics praise the exquisite grace of their « jewellery bouquets » and the high-standing making. During the following decade, at the Brussels International Exhibition in 1897, the Paris Universal Exhibition in 1900, and the Franco-British Exhibition in London in 1908, the Maison Vever, figure of a new art, is each time awarded the supreme prize : the « Grand Prix » .

Its clientele includes the great personalities of the time, Tzar Alexander III and the Imperial Court of Russia, the Shah of Persia, the Japanese Prime Minister, Togugawa Iesato, the President of the French Republic, Sadi Carnot, demi-monde queens, including the Belle Otero, and wealthy American industrialists.

Innovation has always been in the DNA of the House, which was a pioneer of the Art Nouveau movement. All curves and asymmetry, this stylistic and revolutionary current at the time put art, innovative creativity and outstanding arts & crafts at the core of jewellery for a new aestheticism. It praised Woman, Flora and Fauna. It featured unexpected materials like horn, ivory, enamel, and hard stones.

Photo: Sylvia Pendant, 1900. Vever. Decorative Arts Museum, Paris.

Camille and Damien

"In order for nothing to change, everything had to change ».

In 2021, Camille and Damien Vever, the 7th generation of the family, are reawakening the House, which has been dormant since 1982, with the ambition of reinventing its value proposition and adapting it to 21st century environmental and societal challenges.

The Manifesto

VEVER 1821 - THE SPARKLE OF A NEW WORLD

A new day, a new dawn.

Vever is the search for a more beautiful, more ethical world, the valorisation of human genius, a new way of considering luxury outside the classical paths, taking the crossroads, moving away from the commonplace: proposing creations that are not seen anywhere else, blowing the perfume of a gentle exuberance on its jewellery, inventing the art jewel, a work in itself, for itself.

But for nothing to change, everything had to change.

manifesto

Vever is magic without illusion

And because Future consists in respecting what surrounds us, in making human intelligence and genius shine, we too have envisaged beauty differently.

Since its foundation, Vever has invented a naturalist jewellery, strongly inspired by the beauty the world offers us, the energy of Earth carried by magical beings, as much as by the water of the streams. We design an inspired jewellery, meant to last forever, enchanted and virtuous.

Our metals are also precious because they are recycled, our gems are rare because they are pure, grown by the science of men and their will to touch the sublime without affecting the planet.

Each of our jewels, since always handmade in French workshops by passionate craftsmen, bubbles with inventiveness, gives life to the gouaches we have dreamed.

Our tradition is jewellery and our standards are legendary. Our commitment is honest, perennial, and our dedication to beauty is real.

Vever is magic without illusion, enchantment without storytelling.

the story

In 2021, the ethical and sustainable commitment

100 years after Art Nouveau, Maison Vever is once more shaking up the world of jewellery by proposing a new approach to its trade: a new, sustainable and responsible luxury, an ode to nature and human genius.

It is the first mission-oriented company (« Entreprise à mission ») in the jewellery and luxury sectors. In other words, and as stipulated in its statutes under the PACTE law, it thinks of its activity in terms of respect for Man and the environment. The ivory it will use is of vegetable origin. Gold is recycled and diamonds are not extracted from mines.

Vever has also made it its mission to promote French know-how by having its collections produced exclusively in France by talented artisans with unparalleled craftmanship.

Customers are welcomed, by appointment, in the luminous salons of 9, rue de la Paix. No unnecessary stock. The models are tailor-made to order within 3 weeks for most of them.